Privacy Policy

At Playtura ("we," "us," or "our"), operated by Worklage, we are committed to protecting your privacy and ensuring a safe gaming experience for all users. This Privacy Policy describes how we collect, use, store, and protect personal information when you use our gaming application ("Playtura" or the "App"). Playtura offers 50+ games across Puzzle, Action, Arcade, and Strategy genres — free to play with optional premium subscriptions available. The app also includes community features such as sharing drawings and posts, global leaderboards, and user profiles. Playtura is designed for users of all ages and provides engaging entertainment for everyone. We comply with applicable privacy laws and regulations, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), the Children's Online Privacy Protection Act (COPPA), and other relevant frameworks.

This Privacy Policy applies to data collected through the Playtura mobile application available on the Apple App Store and Google Play Store. By downloading, installing, or using Playtura, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect minimal information necessary to provide our gaming services and improve your experience. This includes:

• Basic profile information (username, email address) provided during account creation via Google or Apple sign-in
• Game progress, scores, and leaderboard data
• Device information (device type, operating system, app version, screen resolution)
• Analytics data to improve game performance and user experience
• Advertising identifiers (IDFA on iOS, Google Advertising ID on Android) for serving ads
• IP address (collected automatically by our ad and analytics partners)
• Ad interaction data (impressions, clicks, and engagement with advertisements)
• Subscription and purchase status (managed by Apple/Google and RevenueCat)

All information is collected transparently and with your consent. You can manage your data preferences in the app settings.

2. How We Use Your Information

We use the collected information for the following purposes:

• Providing and maintaining game functionality for all 50+ free games
• Creating and managing your gaming profile
• Tracking game progress, scores, and achievements
• Displaying global leaderboards and competitive features
• Enabling community features (posts, drawings, comments)
• Moderating user-generated content and enforcing community guidelines
• Improving game performance and user experience through analytics
• Providing customer support and technical assistance
• Delivering relevant advertisements to support the free gaming experience
• Managing premium subscription status and entitlements
• Processing subscription restoration across devices
• Preventing fraud, abuse, and enforcing our Terms of Use

Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA), United Kingdom, and Switzerland, we process your personal data based on the following legal grounds:

• Consent: For personalized advertising, analytics tracking, and App Tracking Transparency (ATT) on iOS. You may withdraw consent at any time through your device settings or in-app preferences.
• Contract Performance: To provide the gaming services you requested, manage your account, process subscriptions, and maintain leaderboards.
• Legitimate Interest: For app security, fraud prevention, service improvement, and serving non-personalized ads. We balance our interests against your rights and freedoms.
• Legal Obligation: To comply with applicable laws, regulations, or valid legal processes.

3. Advertising and Third-Party Services

Playtura uses Google AdMob to display advertisements, including banner ads, interstitial ads, and native ads. AdMob is provided by Google LLC and is subject to Google's Privacy Policy.

Google AdMob may collect and process the following data to serve and optimize advertisements:

• Device advertising identifiers (Google Advertising ID / IDFA)
• IP address and general (non-precise) location derived from IP
• Device information (model, OS version, screen size, language, time zone)
• Ad interaction data (views, clicks, conversions)
• App usage data relevant to ad targeting and frequency capping

Personalized and Non-Personalized Ads

By default, Google AdMob may serve personalized ads based on your interests, app usage, and advertising identifier. If you prefer not to receive personalized ads, you can:

• On iOS: Go to Settings → Privacy & Security → Tracking to manage app tracking permissions
• On Android: Go to Settings → Google → Ads → Opt out of Ads Personalization
• Reset your advertising identifier at any time through your device settings
• Subscribe to Playtura Premium for a completely ad-free experience

When personalized ads are disabled, Google will serve non-personalized ads that are based on contextual information (such as the content of the app) rather than your personal data.

EU/EEA/UK User Consent

For users in the European Union, European Economic Area, and the United Kingdom, we comply with the Google EU User Consent Policy. Before serving personalized ads, we will obtain your explicit consent through a consent management dialog. You may update your consent preferences at any time through the app settings. If consent is not granted, only non-personalized ads will be displayed.

Other Third-Party Services

In addition to Google AdMob, Playtura integrates the following third-party services, each with their own privacy policies:

• RevenueCat — Subscription management and in-app purchase processing ( RevenueCat Privacy Policy)
• Microsoft Clarity — Session analytics and heatmaps ( Microsoft Privacy Statement)
• Google Sign-In / Apple Sign-In — Authentication services

We do not sell your personally identifiable information to any third party. Data shared with third-party services is limited to what is necessary for their functionality.

4. In-App Purchases and Subscription Data

Playtura offers optional premium subscriptions ("Playtura Premium") through the Apple App Store and Google Play Store. We use RevenueCat as our subscription management platform to handle purchase validation and subscription status. The following data may be collected and processed in connection with subscriptions:

• Subscription status (active, expired, cancelled, in trial)
• Purchase receipts (validated by Apple/Google via RevenueCat)
• Subscription plan type (monthly or yearly) and renewal dates
• Anonymous user identifier for cross-device subscription restoration

We do not collect or store your payment method details (credit card numbers, bank accounts, etc.). All payment processing is handled entirely by Apple (App Store) or Google (Play Store). RevenueCat receives only purchase receipts and subscription status information necessary to manage your entitlements.

5. Analytics and Performance

We use analytics services to understand how players interact with our games and to improve performance. This includes:

• Game session duration and frequency
• Popular games and features
• Technical performance metrics (loading times, crashes)
• General usage patterns and preferences

All analytics data is aggregated and anonymized. We do not track individual behavior across other apps or websites.

6. Information We Do Not Collect

• We do not collect precise location data or GPS coordinates
• We do not access your contacts, photos, or other personal files
• We do not record audio or video without explicit permission
• We do not track browsing behavior outside of our app
• We do not collect sensitive personal information (financial, health, etc.)
• We do not sell personal data to third parties

7. Data Storage and Security

We implement industry-standard security measures to protect your information:

• Encryption of data in transit and at rest
• Secure servers with regular security updates
• Limited access to personal data on a need-to-know basis
• Regular security audits and monitoring

Game data and profiles are stored securely and backed up to prevent loss. However, no system is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We retain your information only as long as necessary to provide our services or as required by law:

• Active user accounts: Retained while account is active
• Inactive accounts: Deleted after 2 years of inactivity
• Analytics data: Aggregated data retained for up to 3 years
• Support records: Retained for 1 year after resolution

9. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal data:

• Right to Access: Request a copy of the personal data we hold about you
• Right to Rectification: Correct or update inaccurate information
• Right to Erasure: Delete your account and associated data
• Right to Portability: Export your game data and progress in a machine-readable format
• Right to Object: Object to processing of your data for certain purposes
• Right to Restrict Processing: Request limitation of how we process your data
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
• Right to Opt Out of Personalized Advertising: Manage ad personalization through device settings

To exercise these rights, contact us at hello@worklage.com or use the in-app settings. We will respond to your request within 30 days (or sooner if required by applicable law). We will not discriminate against you for exercising any of these rights.

California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

• Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources, the business purposes, and the categories of third parties with whom we share your data.
• Right to Delete: You may request deletion of your personal information, subject to certain exceptions.
• Right to Opt-Out of Sale/Sharing: We do not sell your personal information. We share limited data (advertising identifiers, device information) with Google AdMob for the purpose of serving advertisements, which may constitute "sharing" under CCPA. You may opt out of this by disabling ad personalization on your device or subscribing to Playtura Premium.
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

To submit a verifiable consumer request, email us at hello@worklage.com with the subject "CCPA Request."

10. Account Deletion

You may delete your Playtura account and all associated data at any time. Account deletion is available through:

• In-app: Go to Account → Settings → Delete Account
• Email: Send a request to hello@worklage.com with the subject "Account Deletion Request"

When you delete your account, we will permanently delete your profile information, game progress, leaderboard entries, community posts, drawings, and any other data associated with your account. This action is irreversible. Deletion will be completed within 30 days of your request. We may retain certain data for a limited period where required by law (such as for fraud prevention or legal compliance), and will clearly inform you if this applies.

Please note that deleting the app does not automatically delete your account. You must explicitly request account deletion through the methods above. Active subscriptions must be cancelled separately through the Apple App Store or Google Play Store before deleting your account.

11. Children's Privacy and COPPA Compliance

Playtura is designed as an all-ages gaming platform suitable for teens, adults, and families. We take children's privacy seriously and comply with the Children's Online Privacy Protection Act (COPPA) and similar regulations worldwide.

• We do not knowingly collect personal information from children under 13 without verifiable parental consent
• Users between 13-17 should have parental guidance when creating accounts
• For users identified as children, our ad partners serve only limited, non-personalized ads that comply with applicable regulations
• No behavioral advertising or interest-based ad targeting is applied to children's accounts
• We do not share children's personal data with third parties except as required for core app functionality

If you believe we have collected information from a child under 13 without proper consent, please contact us immediately at hello@worklage.com, and we will delete such information promptly.

12. International Data Transfers

Your information may be processed and stored in countries other than your own, including India and the United States, where our servers and third-party service providers operate. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable laws, including:

• Standard Contractual Clauses (SCCs) approved by the European Commission for transfers from the EEA
• Compliance with applicable data transfer frameworks, including the EU-U.S. Data Privacy Framework where applicable
• Encryption of data in transit and at rest

By using Playtura, you consent to the transfer of your information to these countries. We will take all reasonable steps to ensure your data is treated securely and in accordance with this Privacy Policy.

13. App Store Data Disclosures

In accordance with the Apple App Store Privacy Nutrition Labels and Google Play Data Safety requirements, we disclose the following about data handling in Playtura:

• Data collected: Name, email (for account), advertising ID, device info, app interactions, and ad data
• Data used for tracking: Advertising identifiers may be used by our ad partner (Google AdMob) to serve relevant ads across apps
• Data shared: Advertising ID and device info shared with Google AdMob for ad serving; analytics data shared with Microsoft Clarity
• Data not sold: We do not sell any user data to third parties
• Data deletion: Users can request account and data deletion through the app settings or by contacting us
• Data encryption: All data is encrypted in transit using TLS/SSL

On iOS, Playtura respects App Tracking Transparency (ATT). You will be prompted to allow or deny tracking when you first use the app. You can change this at any time in your device's Settings → Privacy & Security → Tracking.

Google Play Data Safety

In accordance with Google Play's Data Safety requirements, we disclose the following:

• Data collected: Name, email (for account via Google/Apple Sign-In), advertising ID, device info, app interactions, ad data, purchase history (managed by Google/Apple)
• Data shared with third parties: Advertising ID and device info shared with Google AdMob (advertising); analytics data shared with Microsoft Clarity (analytics); subscription data shared with RevenueCat (app functionality)
• Data not sold: We do not sell any personal or sensitive user data
• Security: Data encrypted in transit using TLS/SSL; data encrypted at rest on our servers
• Account deletion: Users can request account and data deletion through in-app settings or by emailing hello@worklage.com

Third-Party SDK Data Practices

Playtura integrates third-party SDKs that may collect data independently. We ensure that all third-party code used in our app complies with applicable platform policies and privacy regulations. Specifically:

• Google AdMob SDK: Collects advertising identifiers, device info, and ad interaction data for ad serving and measurement. Subject to Google's Privacy Policy.
• RevenueCat SDK: Processes purchase receipts and subscription status for entitlement management. Does not collect personally identifiable information beyond anonymous user IDs.
• Microsoft Clarity SDK: Collects session replay and heatmap data for UX analytics. Does not collect personally identifiable information.
• Google Sign-In / Apple Sign-In SDKs: Process authentication data (name, email) solely for account creation and login.

None of our third-party SDK providers sell personal or sensitive user data collected from Playtura.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes through the app or by email. Continued use of Playtura after changes constitutes acceptance of the updated policy.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your data, please contact us at:

Developer: Worklage

Email: hello@worklage.com

Subject: Playtura Privacy Policy Inquiry

For GDPR-related inquiries, you may also contact your local Data Protection Authority. For CCPA requests, please email us with the subject "CCPA Request." We aim to respond to all privacy-related inquiries within 30 days.